Jaguar Land Rover will unveil a new range of models in a surprise move called the Road Rover, by 2009 reports our sister publication Autocar UK. In the new Road Rover range, the first production-spec model will have an all-electric luxury car for makers such as China and California, US. New Road Rover is going to launch in 2019.

The first Road Rover will also possess off-road capability meant to rival the Mercedes S class regarding luxury and equipment. The model also has tuned to perform well on the road as the name implies by taking advantage of potential offered by the electric motors.

New Road Rover going to launch in 2019 – Specs

In early 2020, the model may have showcased for the first time at the 2019 LA motor show, with an official launch. The Road Rover lineup has expected over time to develop into a series of more car-like friendly, but still rugged vehicles.

To the Land Rover past, the Road Rover name harks back. It has an experimental model like the velar nameplate in the early 1950s that has proposed as a bridge between Rover cars and the original Land Rover. In the 1960s, a three-door estate concept has developed that previewed the Original Range Rover lineup.

There is very little formal information beyond speculation regarding the new model range as JLR has extremely secretive about the development.

Land Rover design director, Gerry McGovern has known for spotting niches, what he describes as the white space around existing models. Like the Evoque and the Range Rover Velar, it has helped to launch models.

“By 2020, there was going to have 22 million SUV type vehicles sold globally. So that has a massive market. We are asking: What are the products we could have created that don’t exist yet like the Evoque, which we didn’t have in our portfolio before,” in a 2015 interview with Director magazine, McGovern said.

According to the speculation, Land Rover has also planned a Rolls-Royce Cullinan rival that will offer similar levels of opulence and a different body style.

At JLR electrification plans, in 2014, Wolfgang Ziebart, the then group engineering director hinted predicted that the market for EVs has going to split into inner city vehicles and a second or third car for a wealthy family. For JLR, Ziebart suggested the following segment had potential and that any EV would have the size of a Jaguar XJ and aimed at the US and China.

Rover sedan expected to have a range of 480km:

Autocar UK, with the next generation XJ, our sister publication, reported that the first Road Rover model has developed in parallel. For both, the underlying structure is a new generation aluminium platform which can accommodate battery packs and internal combustion engines.

With twin electric motors and on demand all-wheel drive, the new XJ sedan and the upcoming Road Rover will have offered as electric only models. Also, with S class rivalling space and features, the Road Rover vehicle has expected to have a range of 480km, a claimed the 0-90kph time of under 5 seconds and height adjustable suspension for a degree of all-terrain ability.

In the next two years, rivals such as Porsche and Audi have both coming out with EVs. At launch, the Road Rovers closet rival has expected to have the Audi E-Tron Sportback, due in 2019, and boasting a 480km on a single charge.

Though it is likely to follow the Velar styling, the upcoming model design is unknown and have more of a shooting brake design. Road Rover and jaguar I-Pace, the new XJ is part of JLR plan to meet stringent new Emission Vehicle sales targets in California.

For a Range-topping electric car, while a new sub-brand may have a risky move, there have some reasons why JLR bosses concluded that an electric Range Rover has a stretch too far.


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