What is the Situation of Content Marketing Right now?

What is Content Marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads. Expand their customer base. Generate or increase online sales. (Wikipedia)

content marketing
content marketing

Content marketing is also defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

“Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.”

“A type of marketing that involves the creation and sharing of online material ( such as videos, blogs, and social media posts) that does not promote a brand but is intended to stimulate interest in its products or services.”

What is the Situation of Content Marketing Right now in 2019

Since past few years, a new trend has emerged in content marketing space – influencer marketing. Influencers are people who create blogs or vlogs that stimulate interest amongst a set of people who become their ardent followers.

Brands get in contact with these influencers and ask them to incorporate their product in the content that influencer’s share with their followers.

Influencer marketing has been an emerging trend in content marketing space and has taken a strong hold in the industry.

Blogging is the base of Content Marketing

Blog articles pioneered content marketing. Blogs have become commonplace in the business world, as well as society in general. It allows for people to access high-quality information for free.

When informative content is shared through a business blog, you inevitably come across as an industry expert, which will not only keep visitors returning to your blog, but can also turn these readers into potential buyers.

When you freely share content, it allows for your business to build trust with its readers. After all, you’re providing them with industry tips and information — for free.

Other Sources of Content – eBooks, Videos, and Email

Blogs are just a gateway for other mediums of content marketing. While blogs articles are often on the shorter side, quickly but thoroughly addressing industry topics, these other forms of content marketing act as a more detailed vehicle to share information and convert customers.

eBooks, for example, allow for an extensive amount of information to be shared regarding some aspect of your business. These usually focus on the most frequently asked about part of a business, and go to great lengths to explain and point readers in the right direction — to you!

Videos are oftentimes a nice change of pace and are more engaging to your buyer personas. Have fun with it, as the great ones have a tendency to go viral, which can bring all kinds of traffic and attention to your brand.

Most of what is done through the advent of content marketing is done in hope that businesses can obtain the reader’s contact information. Whether the readers are subscribing to your newsletter, or simply filling out forms to access eBooks or other helpful tools, they are granting you future contact with them by giving you their personal email address.

Having email subscribers allows your brand to share more content, nurture leads, and eventually close those leads into sales through various email campaigns.

This Article was Written under Business Articles

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