Cyber Monday: It is also known as Black Monday which is an e-commerce term, referring to the Monday following the US and Thanksgiving weekend. The online retailers will usually offer special promotions, discounts and sales on this day; traditional retailers will offer exclusive, “website only!” deals as brick and mortar stores on this day. As the unofficial start of the online holiday shopping season, it is known.
On November 27, 2017, Cyber Monday is and the first Monday after Thanksgiving. In the year, is expected as the biggest shopping day. Online shoppers will spend about $6.6 billion, 16.5 percent more than in 2016 online, a 9.4 percent increase; Adobe Digital Insights predicts this. In online sales, it will only receive $5 billion.
What is Cyber Monday? Why Cyber Monday became more popular? sale trends of Cyber Monday
As most online retailers start their Cyber Monday deals earlier, Cyber Monday is starting more prior. And, Wal-mart, Target, Amazon these top stores start Cyber week sales on Thanksgiving Day itself. Signing up for their email newsletters is the best way to get in on their deals.
Breaking down Cyber Monday:
Cyber Monday is the roughest online shopping day while Black Friday remains the biggest shopping day of the year overall. To compete with the Black Friday offerings at brick and mortar stores, E-tailers often herald their promotions and sales before the actual day.
Let us discuss with an example, Now, Cyber Monday deals are available at both Walmarts and Macy websites from 12:01 AM on Thanksgiving Day. As a result, Cyber Monday is quickly catching up to Black Friday regarding overall sales.
For Cyber Monday, what are the sales trends:
While the Black Friday is becoming less so, Cyber Monday is becoming more popular. By Shop.org in 2005, the Cyber Monday has christened. New records have set as more and more people enjoy the convenience of shopping online each year since then.
Since 2009, Cyber Monday sales have more than tripled.
|Year||Sales (in billions)||Comments|
|2016||$6.6||Stores offer discounts on mobile devices.|
|2013||$2.29||Sales rose 20%. Black Friday fell.|
|2012||$1.5||Mobile devices equal 12.9%. (FatWallet)|
|2011||$1.3||Sales rose 17%. (comScore)|
|2010||$1.038||First time more than $1 billion. (comScore)|
Why Cyber Monday became so popular:
They are very clear why they like the day. The 24-hour convenience is the highest priority, more than 40 percent of time-strapped shoppers said. On Black Friday, almost as many listed their desire to avoid the crowds as their primary reason as shopping online. Maximum of shoppers like a third of online shoppers said they like the ability to compare prices easily.
On the Cyber Monday, the high results are because of the aggressive sales offered by retailers with an online presence. Cyber Monday sales have provided by nearly 90 percent of retailers. More than one third had limited time only promotions while almost half of all the retailers offered coupons or a percent off deals. A gift with purchase has promoted by a 15 percent.
To increase their “free shopping” budget, more than half of retailers desire, while one-third of retailers offered free shipping even earlier than ever. As 36 percent of shoppers surveyed, these retailers are smart, said they had increased their online shopping only if shipping is free.
Some buy less, a few online shoppers said, thanks to expensive shipping charges. Others can’t be able to see or handle their purchases ahead of time. Waiting for having shipped didn’t like by some customers.
Growing importance of mobile and social media:
Shoppers using the social media more and more. In fact, to get additional information about Cyber Monday sales, nearly one third go to a company Facebook page. Before buying any products or services, twice as many would look at customer reviews on the company website.
By promoting there, online retailers respond to shoppers use of mobile technology and social media. More than half of the retailers made sure that for mobile devices, their website has optimised. And for tablet device apps, another 20 percent tune. In magazine and billboards ads, more than a third use QR codes.
Using social media has maximised by the online retailers. More than 40 percent had promoted their sales on Twitter while three quarters said they had improved deals on their Facebook pages.
While 20 percent redeem coupons, nearly half of tablet users compare prices. And very important, a third go and buy online using their tablets.
Getting best Cyber Monday deals:
On CyberMonday.com, retailers can have found that features a schedule that what retailers provide deals at about what times in a “Deal of the Hour” advertising. From more than 800 online retailers, you can finds sales.
More than half of the deals consist of free shipping, ComScore reports. Various price discounts have also offered by the retailers. Also, with purchase, other offers included gifts.