Snapchat CEO dismissed India as Poor: Says ex-employee – Snapchat gets a pathetic response from all over India. The CEO of Snapchat states India too poor.
Snapchat, the image messaging mobile app is on fire after one of its creator and the CEO, Evan Spiegel is said to have demerited India in a meeting. The statement was said back in 2015. It came to light by Anthony Pompliano, a former employee of Snapchat. Recently Snapchat and Anthony Pompliano had some mismatch, and then Snapchat fired Mr. Pompliano. The angry ex-employee sued the company for malpractice and also gave out some of its secrets.
According to Pompliano’s statement, they were in a discussion about the growth of the app in 2015. Pompliano mentioned that the app could be expanded to more countries for better performance. While he was addressing, Evan Spiegel, the CEO of Snapchat interrupted him. He then said, “The app is only for rich people. I don’t want to expand into poor countries like India and Spain.”
Pompliano has noted these allegations in the lawsuit he has filed at the LA Superior Court. He has sued the company for malpractice. Pompliano said that the company inflated the user data and lied about key metrics. He stated that he has witnessed, “a wide-spread, systemic failure in Snapchat’s internal controls over its user data.” The company has claimed to have 100 million daily active users. But it is around 95 million only. Pompliano says that the firm cheated its investors with bogus metrics.
Evan Spiegel’s remark about the country has enraged the million Snapchat users in Indi. The term “too poor” is taken carefully by the people who never used the app. There is no extensive usage of the app in India. There is no exact number either. However, the count could be around 4 million.
After the issue has hit the media, Snapchat has now replied, “This is ridiculous. Obviously, Snapchat is for everyone! It’s available worldwide to download for free.”
Snapchat in India:
India is one of the largest markets for social media. Indians are extreme users of WhatsApp and Facebook, and the users of WhatsApp is around 200 million. While Indians take almost every messaging app seriously, Snapchat has already struggled to find its market in India. There are hardly 4 million users who are a rough number already. When compared to the other messaging apps, Indians do not use Snapchat extensively. Snapchat is never a pre-loaded app on any Indian smartphone, but WhatsApp and Facebook are. This explains how least interested are Indians already about the app.
Regardless of the financial status of the country, it is important for any company to see its potential market in it. The middle class, average app users in India can easily outnumber many other “rich countries.”
India’s reaction to Snapchat:
Ever since the news came out, Indians seem enraged. Even the 4 million who had been using Snapchat are uninstalling it one after the other. Indians are flooding their reviews and low ratings for Snapchat in Google Play Store. This shows how pissed they are. #BoycottSnapchat and #UninstallSnapchat are the trending hashtags for now. There is quick uninstallation of Snapchat by Indians and is still counting.
The authenticity of the statement is yet to be verified. The world reacts to Pompliano’s statement release.
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