Samsung Bixby (English) wouldn’t make it Before the Release: There comes this news from Samsung that lands as a not-so-good-news on its customers who are eagerly looking for Samsung Galaxy S8.

Samsung launched its new flagship device, Samsung Galaxy S8 on March 29, 2017. The device was said to be released in the mid of April, and the pre-ordered units were expected to be delivered on April 21, 2017. With a very few days left out for the pre-ordered customers to toss their current phones and flaunt the new hit of the town, Samsung has announced that the much-awaited voice assistant Bixby which was supposed to be in the Samsung Galaxy S8 handsets while they hit your doorstep will not be available until “later this spring”.

Samsung Bixby
Samsung Bixby

Not to forget that Bixby was one of the highlighted features of the new phone and was widely seen as Samsung’s answer to the U.S giant Apple. The well developed and highly supportive Siri was almost challenged when Samsung came up with Bixby. But now things haven’t turned out that good for Samsung, and this shutter in release timing is considerably a bad start.

The already existing voice assistants along with Apple’s Siri are Amazon’s Alexa, Google’s Google Assistant, and Microsoft’s Cortana. Recently Microsoft made an announcement that the voice assistant Cortana will highly support the upgrade of Windows 10 and it seems like the decision is an excellent idea where upgrading an OS is a quite messy process, and an assistant is much needed.

This new assistant, Bixby in Samsung was a high hope for users regarding setting the alarm, making reminders, changing songs and more. Bixby can also learn your routine and help you with information and key points from different apps you use to be seen on one screen. Also, not only answering the general questions, but Bixby can also pull out details from your phone. In case you are willing to find that old photo you clicked at the church, a simple command could do that.


It looks like Samsung was quite confident about Bixby in the beginning. It is to note that Samsung called Bixby S8’s trademark feature and the device possess a separate button on the side to use Bixby. Samsung Bixby

There is no clear mention about why the feature gets delayed. However, the problem arose when the assistant refused to speak during a demonstration. Richard Windsor, an independent analyst, said, “Bixby is trying to do things a little differently, but careful assessment of what Samsung demonstrated shows a service that has tiny intelligence at all.”

A statement from Samsung said, “Key features of Bixby, including Vision, Home, and Reminder, will be available with the global launch of the Samsung Galaxy S8 on April 21.” It added, “Bixby Voice will be offered in the U.S. on the Galaxy S8 later this spring.”


Bixby performs well in Korean it seems. The problem is in the English language. The performance of Bixby in English is a bit lagging from that of Korean. An analyst commented, “You can’t build these things overnight. It would take years to create something as developed as Siri.”

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